AVIAREPS brings the Jewels of Romantic Europe to Asian market with virtual event

07/04/2021

Virtual event connected 60 exhibitors from Bavaria, Tirol and Salzburg with Asian travel professionals

In partnership with AVIAREPS, the Jewels of Romantic Europe hosted a virtual event to reconnect the Asian travel industry with the one-of-a-kind destinations in Bavaria, Tirol and Salzburg. Held on March 18-19, the event welcomed hundreds of travel professionals from twelve Asian countries including China, Japan, India, Indonesia, the Philippines and more.

Sabine Federle, Marketing Representative, Jewels of Romantic Europe:
“By nature, the tourism industry is a global one, but since the pandemic hit the world more than a year ago, we have had to rethink the way we connect with our business partners in other markets. A virtual event from AVIAREPS was the perfect solution for us to strengthen our relationships in the Asian market and provide the inspiration and product planning support our partners need. We are thrilled with the organization and the results.”

AVIAREPS virtual events provide a true-to-life user experience – the next best thing to a physical event. With customizable avatars, attendees can explore the virtual exhibition hall or attend presentations in the auditorium as they would in real life. At fully-branded exhibitor booths, guests and exhibitors can have one-on-one meetings, chat with one another, exchange business cards, download materials and more.

During the two-day virtual event, 288 exclusive buyers from the Asian market had the opportunity to meet with the event’s 60 exhibitors like Munich Airport, the City of Munich, Zugspitze: Top of Germany, Tirol Tourist Board, Swarovski Kristallwelten, Lufthansa German Airlines, Studiosus Incoming, Hohenschwangau Castle and Museum and Hotel Bayerischer Hof Munich, as well as other destinations, hotels, attractions and more. In addition to the pre-scheduled meetings, 4,648 chat conversations took place and 5,412 business cards were exchanged.

Thomas Drechsler, COO Tourism, AVIAREPS:
“We are honored to help our partners like The Jewels of Romantic Europe navigate these unprecedented times. By staying connected through virtual events like this, the tourism industry will be steps ahead on the path to global recovery.”
 
About The Jewels of Romantic Europe
The Jewels of Romantic Europe is a marketing cooperation with 12 different partners and destinations located in Bavaria, Tirol and Salzburg. Members include Munich Airport, City of Munich, Zugspitze – Top of Germany, Monastery of Ettal, Hohenschwangau, Tirol, Innsbruck, Swarovski Kristallwelten, Salt Mine Berchtesgaden, Salzburg, Chiemsee Schifffahrt and KulturGut AG.

About AVIAREPS
AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com.